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Frequently asked questions
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- 03Perhaps your a hypnobirthing teacher, baby massage instructor, doula or another family support professional - you may simply be looking to expand your services. In that case, you may or may not need Business Incubation and simply choose to complete Step 1: The Accredited Antenatal & Postnatal Teaching Diploma but you will still receive Step 3: our Birth Business Mentorship completely free, giving you continued support as you grow.
- 04Ok you've done your training elsewhere and set up your business but it's just not landing. Or perhaps you've added an existing service to an already established business- but something feels off. Step 2: Birth Business Incubator is the perfect next step. Together, we'll help you refine your offer, strengthen your brand, develop your positioning and create a clear strategy for launching your services. And of course you'll get Step 3 absolutely free!
- 05Perhaps your a hypnobirthing teacher, doula or baby massage instructor that has no intention of adding Antenatal or postnatal classes but desperately needs help articulating and launching their business. Step 2: Birth Business Incubator is the one for you. Together, over 6 months we'll articulate your offer, develop your positioning and create a clear strategy for launching your services. Simply choose an Incubator Course date that works for you here:
- 06Session 1: Creating Psychologically Safe Learning EnvironmentsEvery great educator starts by creating a space where parents feel welcomed, respected and heard. In this session, you'll explore how to build judgement-free, inclusive learning environments that encourage open discussion, foster trust and empower every parent to ask questions without fear of criticism or shame.Session 2: The Art of Brilliant Communication, Inclusive Learning & Supporting Neurodivergent FamiliesDiscover how to become an engaging, confident and compassionate educator. You'll develop effective communication and facilitation skills while learning how to adapt your teaching to meet diverse learning needs, create inclusive experiences and better support neurodivergent parents throughout pregnancy, birth and early parenthood.Session 3: Understanding Birth Through History and Modern Maternity CareExplore how maternity care has evolved over time and examine the medicalisation of birth within today's healthcare system. You'll gain a deeper understanding of how historical practices continue to influence modern experiences, empowering you to support parents with balanced, evidence-based education that promotes informed choice.Session 4: Birth PhysiologyDevelop a comprehensive understanding of the physiology of pregnancy, labour and birth. You'll explore how the body is designed to give birth, the hormones that influence labour and the factors that can support or disrupt the physiological birth process, enabling you to explain these concepts confidently and accurately to parents.Session 5: Preparing Families for Life After BirthBirth is only one part of the journey. This session focuses on physical recovery, emotional wellbeing and preparing families for the realities of early parenthood. You'll explore postnatal planning, infant feeding without judgement, realistic expectations and practical strategies to help parents feel confident as they transition into family life.Session 6: Matrescence, Birth Rights, Cultural Safety, Consent & AdvocacyParenthood is about far more than having a baby. Explore the powerful transition of matrescence, understand the importance of informed consent and birth rights, and learn how cultural safety, advocacy and respectful, person-centred care can improve experiences and outcomes for every family.Session 7: Teaching PracticeBring everything together as you develop and deliver your own teaching sessions in a supportive environment 1:1 online. You'll receive constructive feedback, build confidence in your presentation skills and refine your ability to facilitate engaging, evidence-based antenatal and postnatal education.
- 07Alongside the core curriculum, you'll also benefit from specialist masterclasses delivered by our panel experts, providing valuable insight into some of the most important topics shaping modern parent education such as:Supporting Neurodivergent Families – Understanding neurodiversity and adapting your teaching to create truly inclusive antenatal education.Cultural Safety & Inclusion – Developing culturally responsive, respectful and accessible practice that recognises and values every family's unique background and experiences.Supporting Families Through Loss – Learning how to communicate with empathy, provide compassionate support and create psychologically safe spaces for bereaved parents and their peers
- 08On successful completion of the programme, you'll be awarded a FEDANT-accredited Antenatal & Postnatal Teaching Diploma, recognising that you've met the high professional standards expected of today's antenatal educators.Accreditation is important because it gives both you and the families you support confidence in the quality of your training. As a graduate, you'll be eligible to join the FEDANT National Register, helping expectant parents find trusted, accredited educators in their local area. You'll also benefit from access to preferential professional insurance rates, giving you the reassurance and credibility to begin your career with confidence.It's more than a certificate - it's an internationally recognised mark of quality that demonstrates your commitment to delivering safe, evidence-based and professional antenatal and postnatal education.
- 09To support your learning every step of the way, you'll receive our comprehensive 200-page course guidebook - a valuable resource designed to accompany you throughout your training and beyond.More than just a course manual, this beautifully designed guidebook brings together the core principles of antenatal and postnatal education, evidence-based information, practical teaching guidance, reflective activities, useful templates to personalise and space for your own notes and learning. It's a resource you'll return to time and time again as your confidence and experience grow.Whether you're revisiting a topic before teaching a class, refreshing your knowledge or looking for inspiration as you develop your own sessions, your guidebook will become an essential part of your professional toolkit.Carefully written to complement your online learning and live teaching sessions, it provides a trusted reference that supports your development long after you've completed your diploma—helping you continue to grow as an educator and deliver the very best experience for the families you support.
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- 20There are lots of training providers that can teach you how to deliver antenatal classes.We're here to do something much bigger.We're on a mission to transform the way parents are supported through pregnancy, birth and early parenthood. We believe today's parents deserve better—and that change starts with better education.When you train with us, you're not simply gaining a qualification. You're becoming part of a movement dedicated to improving outcomes for families through evidence-based education, compassionate support and inclusive practice and a movement that intends to change birth narrative for the next generation. It starts here!
- 21Our training is delivered by an expert panel of experienced professionals with backgrounds in midwifery, antenatal education, marketing and business development who have now trained hundreds of people just like you.That means you'll benefit from both clinical knowledge and practical insight into what it really takes to build a successful, sustainable antenatal education business.
- 22The world has changed, and parents' needs have changed too.Our training goes beyond traditional birth preparation to include parental wellbeing, mental health, relationships, identity, confidence and the realities of life after birth. We also learn how to communicate respectfully, recognise bias, and provide inclusive care that values different cultures, identities, and family structures.Because preparing people for parenthood means preparing them for much more than birth alone.
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- 24One of the biggest challenges for new educators isn't learning how to teach—it's knowing how to attract clients and build a successful business.That's why our programme includes dedicated business and marketing training covering everything from branding and messaging to launch strategies, social media, marketing and business setup.You'll leave with the confidence to not only teach, but to launch, grow or even expand your business
- 25We understand that every trainee's journey is different. Through a combination of personalised 1:1 and group mentoring, you'll have access to guidance, encouragement and expert advice tailored to your individual goals, challenges and ambitions.Whether you need additional support developing your teaching confidence, refining your services, launching your business, building your brand or navigating the practical realities of becoming an antenatal & postnatal educator, we're here to help.Our mentoring provides a safe space to ask questions, gain clarity and receive honest, constructive guidance from people who understand both the profession and the journey you're on.We are invested in your success because our mission isn't simply to train antenatal and postnatal educators.It's to help passionate individuals create meaningful change for families and rewarding careers that make a lasting impact.
- 26We recognise that everyone learns differently. That's why our training combines a variety of teaching methods, including written materials, video content, live discussions, practical activities and reflective exercises. We also offer flexibility in how assignments are completed, allowing trainees to demonstrate their knowledge and understanding in ways that align with their individual learning styles and strengths. By creating an inclusive and supportive learning environment, we help every trainee build confidence, deepen their understanding and achieve their full potential.
- 27For those who want additional support, we offer access to professionally developed teaching resources, lesson plans, presentation materials, handouts and business tools ready to add your own branding too that can dramatically reduce the time it takes to launch your services.You can build everything yourself - or benefit from resources that have already helped countless educators support families successfully.
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- 32FEDANT is the only regulatory body for Antenatal Educators in the UK, it was established in accordance with government requirements and currently has representation on 22 Parliamentary Groups and Committees. FEDANT is also a reference source for recruitment in the NHS. Once your training is complete you will be awarded with a Certificate and you can then add your name to the FEDANT Teaching Register - which means parents can find you online and be assured that you are an accredited teacher.
- 33Our course has been designed to work flexibly around other commitments. The course consists of a combination of 6 weekly evening 7-9pm LIVE online classes and assignments which can be completed at your own speed at a time that suits you via our dedicated training portal. It can all be completed within 6 weeks if you want to get going but equally you can take your time and go at your own pace. Rest assured that we often have babies on laps, children in pyjamas wandering in and out during training- there is no formality so please don't worry about interruptions!
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- 38Our Graduates go on to teach clients in private practice and to work within the NHS and GP surgeries. As well as teaching classes some also choose to support private clients one to one postnatally at home. Once you have your Diploma you can go on to create your own lesson plans, branding and communications toolkit - or buy them from us- our award winning class content has been years in the making and is built on research and true parent insight. And if you want to get going with none of the hassle of building your own website and booking system or designing your own brand and marketing materials - you can join us with an exclusive Our Baby Club local brand in your area ( subject to availability - request a brochure here for more details).
- 39Yes! Everyone that completes their Diploma with us gets access to our closed Facebook support group- there is always someone on hand to answer any questions and importantly to cheerlead! We've all been in the same position at the start of our new ventures so we have lots of quality insight and learnings to share. We also invite everyone to our OBC Annual Training Day!
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